WHY BUY ORGANIC?

Organic cotton is cotton grown without pesticides or chemical additives to fertilise, relying instead on methods with less ecological impact.Conventional cotton farming is one of agriculture's most environmentally destructive activities. It takes an enormous toll on the earth's air, water, and soil, and significantly affects the health of people living in cotton growing areas. A typical conventional cotton t-shirt uses about 150 grams of acutely toxic pesticides and insecticides; that's the size of a cup of sugar.

Organic farming methods benefit farmers and their communities by:
*    preventing and reducing farmer debt
*    improving food stability for farmers as a result of crop rotation
*    preventing pollution of the water table
*    preventing potential fatal pesticide poisoning of farmers and their families
*    improving and maintaining biodiversity

To achieve organic certification, only azo-free dyes are used in the dying process and all effluent is properly treated. In addition, the traceability of organic cotton right back down the supply chain means that it is the only cotton that you can be certain is GM free. Different levels of certification exist, but at a minimum, a crop must be grown in soil that has been chemical-free for at least three years.

Mission Print stocks organic clothing from the Anvil Organic and the Earth Positive ranges. Both provide excellent quality, choice and availability at an affordable price. Please have a look through the Product Range in our Printwear section for more details.

Earth Positive have recently introduced a range of organic cotton shopper bags available in seven colours adding a new dimension to this classic promotional item. You can find more details in our Product Range.